Pathway Project asked us to help them to frame some research in a way that would create impact and raise awareness and request for support during the 2018 World Cup.
The resulting piece of work went viral, with some incredible stats, facts and figures to back it up. Most importantly, the campaign worked and Pathway Project saw a huge increase in support request from men and women.
Anecdotally, the campaign also raised requests for support at lots of other similar organisations across the UK.