Branding is more than a logo, it’s your charity’s story.
Does your charity need a just logo? Or you want to tell your story and connect with your audiences?
The Xerox Effect – a bold trend for charities in 2026
Design trends swing between polish and personality, and of course, who your audience is and what message you are conveying will often determine where you sit on this scale. For 2026, we’re seeing a shift toward the latter with the Xerox Effect. A graphic design trend rooted in raw textures, high contrast layouts and that […]
Move over Gen Z, there are some new kids in town.
Generation Alpha (Gen A) may be one of the youngest generations, but they have brand influence and purchase power well beyond their years. So understanding who they are and what motivates them could help you engage with a powerful new group of supporters for your organisation.
How to make the most out of stock imagery
Photography is an important element of your marketing communications. Whether online or in print, it can help bring a message to life, draw in your audience and leave a lasting impression. With these 6 handy hints, we’ll help you get the most out of stock imagery.
5 ways to make words work harder in your marketing communications.
Whether it’s an advert, poster or brochure, the words you use go hand in hand with graphics and images. What you say is important, but how those words look can speak volumes to your audience too.
6 common charity brand mistakes
Six common mistake charities are making when branding or rebranding their organisation.
What colour will be having a moment in 2026?
In 2025, Pantone’s Colour of the Year was 17-1230 Mocha Mousse, a warm, chocolatey brown that exudes comfort and understated elegance. So, what’s in store for 2026?
Charity shops: More than a bargain bin for preloved clothes
There are over 11,000 charity shops across the UK. That’s a lot of jumpers, slightly scuffed jigsaws and unloved DVDs. And yes those shops raise much-needed funds for some amazing causes. But it’s not just about sales. Here’s why your local charity shop isn’t just good for raising donations, but are also brand-building powerhouses.
The psychology of colour in your charity branding
When you think of your favourite brands, what comes to mind? Colour plays a big part in how you feel about them. It isn’t just decoration, it’s a silent communicator that shapes perceptions, builds trust, and even drives decisions.
April Fools Day: when brands get creative and marketing goes above and beyond
April Fools’ Day is one day of the year when brands and businesses scramble to one-up each other with prank-filled campaigns that push the envelope of humour, wit, and often, total absurdity. It’s a time when the lines blur between marketing genius and outright chaos.