Branding is more than a logo, it’s your charity’s story.
Does your charity need a just logo? Or you want to tell your story and connect with your audiences?
The Xerox Effect – a bold trend for charities in 2026
Design trends swing between polish and personality, and of course, who your audience is and what message you are conveying will often determine where you sit on this scale. For 2026, we’re seeing a shift toward the latter with the Xerox Effect. A graphic design trend rooted in raw textures, high contrast layouts and that […]
Move over Gen Z, there are some new kids in town.
Generation Alpha (Gen A) may be one of the youngest generations, but they have brand influence and purchase power well beyond their years. So understanding who they are and what motivates them could help you engage with a powerful new group of supporters for your organisation.
How to make the most out of stock imagery
Photography is an important element of your marketing communications. Whether online or in print, it can help bring a message to life, draw in your audience and leave a lasting impression. With these 6 handy hints, we’ll help you get the most out of stock imagery.
5 ways to make words work harder in your marketing communications.
Whether it’s an advert, poster or brochure, the words you use go hand in hand with graphics and images. What you say is important, but how those words look can speak volumes to your audience too.
Campaigns: Making a list, checking it twice
It might only be September, but the shelves are already stacked with mince pies and somewhere, Mariah Carey is beginning her slow annual defrost. While it might feel far too early to be talking tinsel, for charities it’s exactly the right time to be thinking about Christmas. For many organisations, a festive/winter appeal is one of […]
The Fundraising Formula: Why awareness, empathy and trust matter more than ever
In a time of rising demand and shrinking resources, charities must compete harder than ever for support. This blog outlines our Fundraising Formula – a simple but powerful approach built on Awareness, Empathy and Trust to help your charity connect, inspire, and thrive.
April Fools Day: when brands get creative and marketing goes above and beyond
April Fools’ Day is one day of the year when brands and businesses scramble to one-up each other with prank-filled campaigns that push the envelope of humour, wit, and often, total absurdity. It’s a time when the lines blur between marketing genius and outright chaos.
Why young people give, and how your charity can benefit
For charities, engaging younger generations isn’t just a nice-to-have, it’s essential for long-term sustainability. While older supporters are more likely to have a favourite charity they support consistently, younger generations spread their giving across multiple causes. Understanding how to engage them on their terms can help secure your future supporters, volunteers, and advocates. A shift […]