Branding is more than a logo, it’s your charity’s story.
Does your charity need a just logo? Or you want to tell your story and connect with your audiences?
Move over Gen Z, there are some new kids in town.
Generation Alpha (Gen A) may be one of the youngest generations, but they have brand influence and purchase power well beyond their years. So understanding who they are and what motivates them could help you engage with a powerful new group of supporters for your organisation.
Campaigns: Making a list, checking it twice
It might only be September, but the shelves are already stacked with mince pies and somewhere, Mariah Carey is beginning her slow annual defrost. While it might feel far too early to be talking tinsel, for charities it’s exactly the right time to be thinking about Christmas. For many organisations, a festive/winter appeal is one of […]
Fundraising trends: What’s changed and what’s coming next
There is an ongoing debate about working from an office vs working from home.
Hybrid working is most definitely the answer, but how does it work, and what are the challenges that need to be overcome?
Charity shops: More than a bargain bin for preloved clothes
There are over 11,000 charity shops across the UK. That’s a lot of jumpers, slightly scuffed jigsaws and unloved DVDs. And yes those shops raise much-needed funds for some amazing causes. But it’s not just about sales. Here’s why your local charity shop isn’t just good for raising donations, but are also brand-building powerhouses.
The Fundraising Formula: Why awareness, empathy and trust matter more than ever
In a time of rising demand and shrinking resources, charities must compete harder than ever for support. This blog outlines our Fundraising Formula – a simple but powerful approach built on Awareness, Empathy and Trust to help your charity connect, inspire, and thrive.
Why young people give, and how your charity can benefit
For charities, engaging younger generations isn’t just a nice-to-have, it’s essential for long-term sustainability. While older supporters are more likely to have a favourite charity they support consistently, younger generations spread their giving across multiple causes. Understanding how to engage them on their terms can help secure your future supporters, volunteers, and advocates. A shift […]