Branding is more than a logo, it’s your charity’s story.
Does your charity need a just logo? Or you want to tell your story and connect with your audiences?
The Xerox Effect – a bold trend for charities in 2026
Design trends swing between polish and personality, and of course, who your audience is and what message you are conveying will often determine where you sit on this scale. For 2026, we’re seeing a shift toward the latter with the Xerox Effect. A graphic design trend rooted in raw textures, high contrast layouts and that […]
Move over Gen Z, there are some new kids in town.
Generation Alpha (Gen A) may be one of the youngest generations, but they have brand influence and purchase power well beyond their years. So understanding who they are and what motivates them could help you engage with a powerful new group of supporters for your organisation.
5 ways to make words work harder in your marketing communications.
Whether it’s an advert, poster or brochure, the words you use go hand in hand with graphics and images. What you say is important, but how those words look can speak volumes to your audience too.
April Fools Day: when brands get creative and marketing goes above and beyond
April Fools’ Day is one day of the year when brands and businesses scramble to one-up each other with prank-filled campaigns that push the envelope of humour, wit, and often, total absurdity. It’s a time when the lines blur between marketing genius and outright chaos.