Branding is more than a logo, it’s your charity’s story.
Does your charity need a just logo? Or you want to tell your story and connect with your audiences?
The Xerox Effect – a bold trend for charities in 2026
Design trends swing between polish and personality, and of course, who your audience is and what message you are conveying will often determine where you sit on this scale. For 2026, we’re seeing a shift toward the latter with the Xerox Effect. A graphic design trend rooted in raw textures, high contrast layouts and that […]
Move over Gen Z, there are some new kids in town.
Generation Alpha (Gen A) may be one of the youngest generations, but they have brand influence and purchase power well beyond their years. So understanding who they are and what motivates them could help you engage with a powerful new group of supporters for your organisation.
Fundraising trends: What’s changed and what’s coming next
There is an ongoing debate about working from an office vs working from home.
Hybrid working is most definitely the answer, but how does it work, and what are the challenges that need to be overcome?
6 common charity brand mistakes
Six common mistake charities are making when branding or rebranding their organisation.
What colour will be having a moment in 2026?
In 2025, Pantone’s Colour of the Year was 17-1230 Mocha Mousse, a warm, chocolatey brown that exudes comfort and understated elegance. So, what’s in store for 2026?
What in the wireframe?
We get it. The first website visual you see looks nothing like a website. It can sometimes come as a bit of a shock when we tell you that these grey blocks are fundamental to the website process. In this post we look to celebrate wireframes, what they’re used for, how to interpret them, and why they’re essential to building a user-focused website.
The Fundraising Formula: Why awareness, empathy and trust matter more than ever
In a time of rising demand and shrinking resources, charities must compete harder than ever for support. This blog outlines our Fundraising Formula – a simple but powerful approach built on Awareness, Empathy and Trust to help your charity connect, inspire, and thrive.
April Fools Day: when brands get creative and marketing goes above and beyond
April Fools’ Day is one day of the year when brands and businesses scramble to one-up each other with prank-filled campaigns that push the envelope of humour, wit, and often, total absurdity. It’s a time when the lines blur between marketing genius and outright chaos.
Why young people give, and how your charity can benefit
For charities, engaging younger generations isn’t just a nice-to-have, it’s essential for long-term sustainability. While older supporters are more likely to have a favourite charity they support consistently, younger generations spread their giving across multiple causes. Understanding how to engage them on their terms can help secure your future supporters, volunteers, and advocates. A shift […]