The process
NDTi needed a refreshed visual identity and a new website that reflected the breadth of their work across the UK, while staying true to their human rights-led values. The current site was difficult to use, hard to update, and not accessible, limiting how they could showcase impact or engage their diverse audiences.
We began by working closely with the NDTi team and a user reference group, including people with additional access needs, to co-develop the new website structure and identity. A focus on clarity, accessibility and flexibility shaped both the visual design and content approach.
The new WordPress site was built to simplify resource management, improve search and filtering, and create space for key areas like programmes, publications and partnerships. We also created a visual identity that balanced professionalism with warmth, delivered in a way that the NDTi’s comms team could use confidently across all formats.
The outcome
The new website and brand identity give NDTi a stronger, more coherent platform to communicate who they are and the change they’re driving.
The site is accessible, easy to navigate, and future-proof, supporting toolkits, microsites, regional content and more.
We’ve taken the hundreds of resources and pieces of content and created a structure that makes it work on the site and easy to find through a variety of tools and points of access.
The refreshed visual identity reflects NDTi’s commitment to inclusion and partnership, while giving the team practical tools to manage everything in-house.
Most importantly, the new platform makes it easier for professionals, partners and people with lived experience to find the information they need and get involved in shaping better lives.
