The process
The new RSL website is user-led, having engaged with the organisation’s key audiences through a full user-insight process, including surveys, focus groups and existing website analytics analysis.
From an aesthetics point of view, we worked with RSLs chosen branding agency to refine and adapt the brand to work well and look great on the new site.
There was also a huge amount of work to do in exporting and importing existing data from the old site into the new one, with over 1,000 posts being transferred over – which is no mean feat.
The outcome
The new RSL site looks wonderful and is simple and intuitive to use with a modern design, streamlined navigation, and responsive features.
Key improvements include an updated CRM and donation system, engaging content, integrated awards nomination and applications system and a new event ticket platform.
The new site provides a key platform to support RSL in achieving their wider organisational objectives of increasing awareness, driving event ticket sales and improving the awards application and nomination process.
It was a pleasure to be part of the project and to work with the talented team at RSL.
