Yet, here we are, asking for clarity and simplicity in a sector often muddled with long words and endless acronyms that would make even the most seasoned Scrabble player break into a cold sweat.
Charities aim to inform, educate and inspire action across a broad range of people: from those, who rely on these organisations for support and guidance, to partners and trustees, who are making important decisions and doing the work itself.
The language used in communications plays an important part in making sure these messages not only reach the right people but are also understood and acted upon.
Making your language easier to understand isn’t about dumbing down; it’s about opening up. It’s about making sure your message is accessible to everyone, regardless of their educational background or industry knowledge.
Remember – the aim of your charity is to unite people behind a cause, not to create a club where only certain people ‘get’ what’s being said.
Jargon, while it may seem necessary to explain specific things within the sector, often acts as a barrier rather than a bridge. It can alienate potential supporters who might not be familiar with the words and phrases you’re using and, as a result, could have a negative impact on engagement with your charity. By using plain English, charities encourage more people to take part, including first-time donors, supporters or volunteers.
Simple language talks to everyone, makes things easier to understand, and ultimately gets people to do something.
The move towards simple language in communication is not just a nice to have; it’s a minimum requirement.
Let’s lead the way, cut through the jargon, and start something – one plain word at a time. Because when it comes down to making a real difference, keeping it simple is the only way.