Birmingham Dogs Home
Birmingham Dogs Home is a charity dedicated to helping stray and unwanted dogs to find a new home and a happier future, with centres in Birmingham and Wolverhampton, they help over 2,500 dogs every year.
After 5 years of solid, but ‘flat’ fundraising from their Christmas campaign, Birmingham Dogs Home approached us to shake things up, and create fresh approach for the 2020 campaign and delivery a positive impact on those fundraising figures.
We created 3 strong campaign ideas and refined the team’s favourite, to create a strong and compelling message, and completed a multi-channel rollout across print, digital and physical channels.
The Result – An 82% increase in donations across the Christmas period
What did we do?
We created 3 , very different, but equally compelling creative ideas for the team at BDH to choose from.
After much deliberation, the ‘Ruff Year’ concept was given the nod.
We rolled the campaign out across various media including;
Print ads, social, web takeovers, direct mail and video.
We also created campaign t-shirts on our GoodStitch platform, there was also a campaign bauble.
How it looks
Here’s a few examples of the work we did as part of this Campaign for Birmingham Dogs Home