After 5 years of solid, but ‘flat’ fundraising from their Christmas campaign, Birmingham Dogs Home approached us to shake things up, and create fresh approach for the 2020 campaign and delivery a positive impact on those fundraising figures.
We created 3 strong campaign ideas and refined the team’s favourite, to create a strong and compelling message, and completed a multi-channel rollout across print, digital and physical channels.
The Result – An 82% increase in donations across the Christmas period