Through our Donate A Day initiative, we were lucky enough to work for the amazing company; Pathway Project.
Pathway Project works to support adults, young people and children, who are experiencing or affected by domestic abuse. Pathway aim to provide a range of high quality services, meeting the needs of abused adults and children, in a caring environment.
Working with the Pathway Project, we created a campaign themed around ‘showing the red card’ to domestic violence, focusing on the World Cup.
It went viral extremely quickly, expanding awareness and increasing the requests for support for the Pathway Project by 340% and with the number of men requesting support rising by 1150%.