Branding
We created a suite of messaging for the campaign as well as copy for more specific trade activityThis wasnโt as simple as a new identity, this was creating a brand-new hierarchy, with a masterbrand and 5 sub-brands. All needing to work together, but standalone as well.
Oh โ did I mention these guys like bold colours. Have you ever tried to pick 5 bold colours that match? Us either โ it was good fun though.
The result was a new brand packed with the same fun and personality as the owners and their products. Fun, striking and actually pretty smart.