Christmas campaign – Birmingham Dogs Home

Client: Birmingham Dogs Home
Project type: Campaigns, Design
Christmas charity campaign in 2021 delivered 85% increase against fundraising target, our second successive year, hitting this goal.

The process

Following on from our hugely successful 2020 ‘Ruff year’ campaign, which delivered an 85% increase in funds generated vs a campaign run from 2015-2019, Birmingham Dogs Home asked us to create a brand new creative theme for 2021, to match that success. 

We created campaign concepts based on a range of creative territories and the BDH team chose a concept with remembrance at its heart, after another tough year, impacted by COVID, the idea behind the campaign was all about remembering those who are no longer with us.

We rolled out the campaign across a wide range of channels and formats including; outdoor advertising, transport advertising, digital media, print media and direct mail.

A word from our client:

“The creative guys at Northern Bear breathed new life into our 2020 Christmas Appeal which is the most important fundraising time of the year for BDH as for many charities.”

Fi Harrison, Head of Fundraising, Birmingham Dogs Home

The nitty gritty

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The Bear Cave will be closed between December 23rd to January 1st

Merry Christmas and a Happy New Year!