Branding is more than a logo, it’s your charity’s story.
Does your charity need a just logo? Or you want to tell your story and connect with your audiences?
Move over Gen Z, there are some new kids in town.
Generation Alpha (Gen A) may be one of the youngest generations, but they have brand influence and purchase power well beyond their years. So understanding who they are and what motivates them could help you engage with a powerful new group of supporters for your organisation.
How to make the most out of stock imagery
Photography is an important element of your marketing communications. Whether online or in print, it can help bring a message to life, draw in your audience and leave a lasting impression. With these 6 handy hints, we’ll help you get the most out of stock imagery.
5 ways to make words work harder in your marketing communications.
Whether it’s an advert, poster or brochure, the words you use go hand in hand with graphics and images. What you say is important, but how those words look can speak volumes to your audience too.
6 common charity brand mistakes
Six common mistake charities are making when branding or rebranding their organisation.
Charity shops: More than a bargain bin for preloved clothes
There are over 11,000 charity shops across the UK. That’s a lot of jumpers, slightly scuffed jigsaws and unloved DVDs. And yes those shops raise much-needed funds for some amazing causes. But it’s not just about sales. Here’s why your local charity shop isn’t just good for raising donations, but are also brand-building powerhouses.