The Xerox Effect – a bold trend for charities in 2026

Design trends swing between polish and personality, and of course, who your audience is and what message you are conveying will often determine where you sit on this scale. For 2026, we’re seeing a shift toward the latter with the Xerox Effect. A graphic design trend rooted in raw textures, high contrast layouts and that […]

The psychology of colour in your charity branding

Person holder large rainbow coloured pinwheel in front of their face.

When you think of your favourite brands, what comes to mind? Colour plays a big part in how you feel about them. It isn’t just decoration, it’s a silent communicator that shapes perceptions, builds trust, and even drives decisions.

Demystifying design: CMYK or RGB? Understanding colour modes

In the world of impactful branding, websites, and campaigns, colour plays a pivotal role in conveying emotions and messages. When collaborating with a design agency for your charity or organisation, having a grasp of colour modes can be very handy.