Branding is more than a logo, it’s your charity’s story.
Does your charity need a just logo? Or you want to tell your story and connect with your audiences?
The Xerox Effect – a bold trend for charities in 2026
Design trends swing between polish and personality, and of course, who your audience is and what message you are conveying will often determine where you sit on this scale. For 2026, we’re seeing a shift toward the latter with the Xerox Effect. A graphic design trend rooted in raw textures, high contrast layouts and that […]
5 ways to make words work harder in your marketing communications.
Whether it’s an advert, poster or brochure, the words you use go hand in hand with graphics and images. What you say is important, but how those words look can speak volumes to your audience too.
6 common charity brand mistakes
Six common mistake charities are making when branding or rebranding their organisation.
Defending Comic Sans: a design underdog and 90s classic
In the vast world of typography, one font often finds itself at the centre of controversy and ridicule – Comic Sans. Widely criticised for its perceived lack of sophistication, Comic Sans has become the underdog of fonts, enduring endless jokes and memes. However, I’m here to present the case for the defence. Let’s take a moment to appreciate this unconventional typeface and consider the reasons why it shouldn’t be dismissed outright.
Demystifying design: Fonts, typefaces and the anatomy of type
The role of typography in design and branding cannot be overstated. As a Graphic Designer, I’ve always been intrigued by the details that define the visual language of fonts, but I’m also very aware of how baffling it can be. This is why, if you read my blog about Comic Sans, you’ll know how using the wrong typeface can cause undesirable effects. So, I have tried to demystify the world of type and shed light on the subtle yet significant aspects that shape the art and science of typography.