Northern Bear: Wrapped
It’s approaching 2pm on Christmas Eve and I’m drafting my out of office, so it feels like the right moment to stop and look back on the year we’ve had. So this is my 2025 Wrapped. Not with numbers or charts (although I do enjoy a stat), but a look at the projects, the people […]
Move over Gen Z, there are some new kids in town.
Generation Alpha (Gen A) may be one of the youngest generations, but they have brand influence and purchase power well beyond their years. So understanding who they are and what motivates them could help you engage with a powerful new group of supporters for your organisation.
How to make the most out of stock imagery
Photography is an important element of your marketing communications. Whether online or in print, it can help bring a message to life, draw in your audience and leave a lasting impression. With these 6 handy hints, we’ll help you get the most out of stock imagery.
The power of a good system (and why I can take a holiday without panic)
There’s a particular kind of peace that comes from coming back from holiday and finding systems exactly as they should be. Projects on track, clients and the team happy, and not a single “quick question while you’re away” email in sight. That feeling doesn’t come from luck. It comes from having solid systems, clear communication, […]
An honest look at plugins vs bespoke development
WordPress owes much of its popularity to the extensive plugin library on offer. Providing quick and affordable functionality at the push of a button it is often the answer to scaling WordPress sites much larger than a traditional blogging platform, but at what point does it become a hindrance instead of a helper?
Campaigns: Making a list, checking it twice
It might only be September, but the shelves are already stacked with mince pies and somewhere, Mariah Carey is beginning her slow annual defrost. While it might feel far too early to be talking tinsel, for charities it’s exactly the right time to be thinking about Christmas. For many organisations, a festive/winter appeal is one of […]
We’re all in this together
Yes, the title’s a nod to High School Musical and yes, I’m fully embracing it as an adult! Because whether we’re breaking into song on a basketball court (we’re not… yet) or collaborating on a brand-new project with a client, the message still hits home. We really are all in this together. Sleuth (collective noun […]
Communication: The glue that holds your project together
Good communication can make or break any project. Without it, things get missed, feedback gets muddled, and frustration builds on both sides. That’s why at Northern Bear, we take communication seriously. Whether we’re working on a new website, branding project, or fundraising campaign, keeping everyone in the loop is key to delivering great results. Choosing […]
Sharing Insights: Charity Website Audits
It’s really interesting to see how the findings from our charity website audits uncover such similar issues across the board. Whilst every charity and website has its own specific quirks and problems to overcome, these are some of the issues we see coming up with increasing frequency – and how they can be solved…
Bear Beginnings: My First 6 Weeks at The Northern Bear
Hey there, Dan here, with the scoop on my first six weeks as a Project Manager at The Northern Bear. Buckle up, because it’s been a rollercoaster ride of creativity, client love, and a touch of bear puns (just a touch, I promise).